What is Brand Sentiment Analysis?

A sentiment score is a starting point

Knowing that sentiment fell four points does not say what to fix. The themes underneath the score do: pricing fairness, service response, product reliability, trust. Averisys Brand Intelligence Platform extracts those themes from open text and reports which ones moved the score.

Perception with a revenue figure attached

The platform measures how each perception driver relates to purchase intent, retention, and revenue, so brand work can be argued in financial terms rather than as a reputation exercise. What-if scenarios estimate what improving one driver is expected to return.

Text and audio, not just ratings

Most brand evidence is unstructured. Natural language processing and large language models analyze survey comments, interview transcripts, and recorded conversations at scale, group them into themes, and quote representative examples so a finding can be checked.

Tracking change and reacting early

Repeated measurement shows which themes are rising before they show up in sales. Risk identification flags a deteriorating theme while there is still time to respond.

Reporting that holds up

Findings arrive as plain-English interpretation with stated accuracy and confidence, a risk list, a recommended action, and answers to follow-up questions. A free trial is available without a credit card.

Frequently asked questions