Consumer Packaged Goods

    AI-based decision intelligence data analytics platform — from shelf to shopper — measuring the impact of consumer experience, employee well-being, sales performance, and fraud prevention on revenue growth

    Consumer Packaged Goods

    Trusted by leading organizations

    AppleU.S. Environmental Protection AgencyNational Institutes of HealthNational Institute of Standards and TechnologyHarvard UniversityNational Science Foundation

    Leading CPG companies use Averisys to connect consumer experience, employee well-being, sales performance, and fraud prevention into a unified revenue intelligence platform — turning fragmented data into measurable commercial outcomes.

    Consumer Experience & Loyalty

    Unify consumer feedback across every channel — e-commerce reviews, social media, customer service, and in-store research — to build a complete picture of the consumer experience. Quantify how satisfaction at each touchpoint drives repeat purchase, brand loyalty, and lifetime value.

    • Satisfaction-to-revenue mapping that connects consumer experience scores directly to sell-through rates, retailer compliance, and category revenue performance
    • Omnichannel experience tracking across in-store, e-commerce, D2C, and marketplace channels with automated sentiment analysis
    • Retailer relationship intelligence that measures distributor and retail partner satisfaction and links it to shelf placement, promotional compliance, and volume growth
    • Consumer journey analytics that identify friction points from awareness through purchase and quantify revenue impact of experience improvements
    Consumer Experience & Loyalty

    Workforce Well-Being & Quality

    CPG companies with engaged plant workers produce fewer defects and achieve higher production yields. Averisys measures the direct link between employee motivation, safety culture, and burnout — and their measurable impact on product quality, innovation speed, and revenue.

    Burnout-to-Revenue Mapping: Quantify how sales force disengagement affects retail relationships, promotional execution, and territory revenue.

    Quality-Linked Well-Being: Connect plant workforce satisfaction to defect rates, production efficiency, and consumer complaint volumes.

    • Direct linkage between employee well-being metrics and product quality scores, production efficiency, and consumer complaint rates
    • Burnout-to-revenue mapping showing how sales force turnover and disengagement affect retail relationships, shelf performance, and territory revenue
    • R&D and innovation team engagement tracking that connects creative motivation to product launch success rates and time-to-market
    • Plant and warehouse workforce well-being monitoring linked to safety incidents, production downtime, and fulfillment accuracy
    Workforce Well-Being & Quality

    Sales Performance & Quitting Risk

    Field sales and account manager turnover quietly drains retailer execution and revenue. Averisys connects seller sentiment, motivation, and burnout with shelf share, compliance, and quota attainment — so you can predict who is about to quit and protect the accounts they carry.

    • Sentiment-to-quitting prediction that identifies field reps and account managers at risk of leaving before resignations hit the pipeline
    • Execution analytics connecting seller engagement, coaching quality, and territory performance to retailer compliance, shelf share, and revenue outcomes
    • Attrition cost modeling that quantifies the revenue impact of seller turnover — lost accounts, ramp time, and territory disruption
    • Sales coaching intelligence that surfaces enablement gaps and pinpoints the actions most likely to lift performance and retain top talent
    Sales Performance & Quitting Risk

    Fraud Intelligence & Revenue Protection

    Coupon, return, and trade-promotion fraud erode CPG margins. Averisys analyzes consumer, retailer, and partner behavior to flag suspicious activity in real time — protecting legitimate revenue before losses are booked.

    • Behavioral fraud scoring that flags suspicious coupon redemptions, returns, and trade-claim submissions in real time — before losses are booked
    • Trade and coupon fraud prediction models that quantify exposure, prioritize the highest-risk claims, and recommend the next best action
    • Friction-vs-loss optimization that tunes verification on promotions and returns to block fraud without slowing legitimate consumers and retailers
    • Revenue-protection analytics that connect prevented losses, recovered deductions, and policy adjustments to measurable bottom-line impact
    Fraud Intelligence & Revenue Protection

    Advanced Machine Learning

    Trend and forecasting - LightGBM

    Trend and Forecasting

    Track sales velocity, consumer sentiment, and category performance over time — forecast seasonal demand, identify emerging trends, and get early alerts when market dynamics shift.

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    Prediction - Recursive Feature Machine

    Prediction

    Predict promotional lift, demand fluctuations, and consumer preferences with models that clearly explain which factors — pricing, seasonality, competitive activity — are driving each outcome.

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    Relationship - Neural Structural Equation Modeling (SEM)

    Relationship

    Uncover connections between consumer demographics, purchase behavior, and channel preferences — map how pricing, promotions, brand perception, and employee engagement interact to drive sales and market share.

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    Group and Effect Analysis: Causal Forest

    Segmentation

    Compare performance across brands, regions, consumer segments, and retail channels — instantly find which differences matter for portfolio strategy, marketing investment, and pricing decisions.

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    Time-to-event - Random Survival Forests

    Time-to-Event Analysis

    Predict when consumers will repurchase, switch brands, or adopt new products — identify timing-based drivers and simulate the impact of loyalty programs, promotions, and retention campaigns.

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    Advanced Natural Language Processing (NLP)

    Sentiment Analysis - NLP

    Qualitative Analysis

    Analyze consumer reviews, focus group transcripts, social media conversations, and retailer feedback at scale — surface emerging preferences, brand perception themes, and unmet needs from unstructured text.

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    Advanced Large Language Model (LLM)

    Interpretation, Risk Identification, What-if Analysis, Reports, Question Responses, and Recommendation

    Interpretation, Risk Identification, What-if Analysis, Reports, Question Responses, and Recommendation

    Interpret every analytical result in plain English with executive-ready reports, risk identification, and prioritized recommendations. Ask follow-up questions in plain language and receive detailed, evidence-based answers on demand.

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    Averisys Analytics guarantees its security.

    ISO Certified
    HITRUST CSF Certified
    FedRAMP
    AICPA SOC

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